The Digipreneur's Beehive: A Dynamic Lifestyle and E-commerce Platform.: Get the best of automotive and industrial items ri...

The Digipreneur's Beehive: A Dynamic Lifestyle and E-commerce Platform.: Get the best of automotive and industrial items ri...

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Fixing The Loopholes in Buyer-Seller Relationship.

The most successful firms, businessmen and businesswomen worldwide have come to realize the fact that building a solid customer relationship is equally as important to business as profit making and is the hallmark of a successful business. An entrepreneur who focuses solely on profit making, neglecting the need to build sound customer relationships is sure to be heading for a shipwreck. It is quite understood that as human beings we have emotions. However, when it comes to buyer-seller interaction, sales personnel must be smart enough to know where to apply the brakes especially when a conversation seems to be going awry. Transferred aggression, for instance, may be excused on the part of a buyer but not a seller/sales representative knowing that the success of the business transaction and consequently the profit of the business is at stake.
 I do not intend to create any form of bias through this blog post but I am just being factual. Having lived in two key states in southwest Nigeria for several years, I can attest to the fact that Yorubas are nice people. One thing is sure: they can greet for Africa! However, I have observed both from shared experience and personal experience that nonchalance and a very poor word of mouth approach to customers are largely responsible for their inability to do business successfully at the highest level. Whereas the Igbo traders treat customers as kings, the yorubas lash out at customers who dare to negotiate deals to personal satisfaction; they would insult the customers, calling them names like ALARORO (a miser), OLOSI (a pauper), and so on. They refuse to come to terms with the popular saying that 'a customer is always right'. Suffice to say that these people lack proper hygiene (the fast food vendors are the major culprits in this case). Some Yoruba fruit vendors would rather allow their fruits to get spoilt and then discard them than sell the fruits out at a discount price. For the Igbo trader, it is a different case as they prefer to auction the fruits to ensure that the belly is filled and at the same time some money is generated.
In this era where almost every business is going digital and artificial intelligence is making waves, grassroot entrepreneurs must step up their game in terms of building good customer relationships such that their brands and businesses can earn customers' trust long term.